Under the aegis of Essar Steel, Essar Foundation in partnership with Saksham Trust, a Delhi-based organization working for the disabled, conceptualized a nationwide campaign called Unmukt to screen audio movies for the visually impaired. After successful screening of movies in Ahmedabad and Jamnagar, Essar Foundation organized a third screening at Surat. This was the first time a popular Bollywood film (Taare zameen par) was screened to children of different levels of visual impairment.
Visually impaired children from Andhjan Shikshan Mandal, Surat along with their teachers enjoyed the movie and requested for screening of other similar movies. The program was formally inaugurated by the district education officer of Surat, Mr DS Patel along with other key government officials including the medical superintendent and in charge, District Disability Rehabilitation Centre (DDRC) and in the presence of officials from the education department and important persons from Surat district. Mr DS Patel, the district education officer, said, "I am overwhelmed to see the projects undertaken by Essar Foundation. Such an endeavor of inclusion has been experimented by very few. I request Essar Foundation to screen this movie across the state."
Ms Geeta Shroff, Chairperson CSR for South Gujarat Chamber of Commerce and social worker, said, "When companies are still grappling with ideas for spending their CSR funds, Essar Foundation has taken a big leap in the right direction. I welcome Essar Foundation's innovativeness and would be happy to partner with them for all their upcoming CSR programs."
Mr Shashikant, Trustee of Andhjan Shikshan Mandal, said, "Although India signed a treaty at the Convention on the Rights of Persons with Disabilities stating to protect the rights and dignity of persons with disabilities in 1992, today after 20 years , I feel that the day of real inclusion has come. I would like to thank Essar and would like to work closely with Essar Foundation to bring more cohesiveness and inclusion for the physically challenged."
Senior management officials from Essar and the women of the Ladies Club showed their solidarity with the cause by watching the movie with the children. The event got wide coverage in print and electronic media.