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Essar Steel launches color-coated roofing products in Kashmir market

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June 04, 2013 Bookmark and Share  

Color-coated roofing material can withstand any extreme climatic condition

Srinagar: Essar Steel, one of India’s leading steel producers, today announced the launch of high quality color-coated roofing products specially for the Jammu and Kashmir market. These are specialized steel products, which will be largely used for the housing segment.

The company can also provide solutions for ultra high freezing conditions through sandwich panel shelters. Moreover, as Jammu and Kashmir has a relatively high incidence of ultraviolet radiation, the company can provide solutions in the form of PVDF (polyvinyl difluoride) products, which can withstand these radiations. These products will be supplied from Essar Steel’s state-of-the-art plant based in Pune, Maharashtra. In order to ensure consistent supply of the product, the company has streamlined its distribution network and enhanced its supply chain management in the region. The company has also appointed distributors to ensure the availability of the product.

Tested for its superior quality and durability, the product ensures complete resistance from cracking, peeling off color under any climatic condition. Manufactured with a high-precision pre-painting process and adhering to stringent JIS, ASTM, ECCA, SNI and EN standards, they amalgamate many desirable qualities like strength, enhanced corrosion resistance, aesthetic appeal and promise longer life to the product.

Commenting on the launch of the product, Mr Dilip Oommen, Managing Director & CEO, Essar Steel India, said, ”Jammu and Kashmir is potentially a big market for us. With the launch of this product we are sure that we will be able to create a mark for our brand in this market. These products have been tested for extreme weather conditions in the region and we will put in all necessary steps to ensure a consistent supply and service to our valuable customers."

These color-coated products are currently available in a variety of shades and patterns. There are more than 480 shades - ranging from RMP, SMP, PVDF, Wrinkle, Wood Finish and ARS. The products find varied application in construction and infrastructure industry, white goods and automotive industry depending on life cycle and environment. Currently these products are being largely exported to Europe, Russia and African countries.

About Essar Steel
Essar Steel, a 14 MTPA global producer of steel, is a fully integrated flat carbon steel manufacturer — with presence in Canada, USA, India and Indonesia. It is the most versatile flat steel producer with integrated facilities. It makes pipes and extra wide plates, as well as hot rolled, cold rolled, galvanized, color-coated steel and pipe. It has an integrated distribution business with service centers and steel hypermarts. It operates seven service centers in India, with additional service center in international locations (Indonesia, UAE and United Kingdom) with an aggregate capacity of five million tonnes. Essar has the largest retail distribution network. Its products find wide acceptance in highly discerning consumer sectors such as hydrocarbon, automotive, white goods, construction, engineering and shipbuilding.

Media contact:
Mr B Ganesh Pai, VP - Corporate  Communications, Essar  
Tel: +91 98197 30225
Email: ganesh.pai@essar.com

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