Essar Foundation was declared the winner in the category ‘Excellence in CSR - Best Corporate - Non Profit Partnership’ for its educational initiative - Indradhanush (Shiksha ke Saat Rang). In the second category, Essar Foundation was awarded the position of first runner-up for ‘Excellence in CSR - Best Cause Advocacy/ Campaign’ for UNMUKT, a flagship initiative for bringing mainstream entertainment to visually impaired.
While Indradhanush aims to educate students through activity based learning, making education fun in the process, UNMUKT helps empower the visually impaired through alternative media of entertainment and communication. The ACEF (Asian Customer Engagement ) Forum and Awards is currently in its third year. Its mission is to elevate Customer Engagement Initiatives and practices in the Asian region by showcasing the best campaigns, CSR activities and initiatives to create a benchmark which corporations across the Asian continent may emulate. ACEF brings into the limelight best brands, organisations and agencies, as well as individuals who have performed outstandingly with respect to CSR.